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                        <h2>加盟条件</h2>
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                    <p>1.正常营业过了生存期</p>
                    <p>2.经销商有强烈的发展企图心</p>
                    <p>3.三年以上零售板材终端经验，最好在当地排名前三名，县级前两名为佳</p>
                    <p>4.具有一定的经济实力和好的店面</p>
                    <p>5.认可木兮品牌发展价值观</p>
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                    <h4 class="green">行业分析</h4>
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                        近年各地房价快速增长，对房地产的大量需求也带动了装修装饰材料市场的发展，我国住房装修总产值以每年20％的速度递增。同时，装修装饰材料生产区域限制成本过高、产品同质化严重，加上价格竞争，导致企业利润微薄，直接对传统经营模式提出了新的挑战。
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                    <h4 class="green">传统经营模式的特点：</h4>
                    <p>1、规模偏小</p>
                    <p>2、质量参差不齐</p>
                    <p>3、服务体系不完善</p>
                    <p>4、经营管理水平低</p>
                    <p>5、低层次混乱竞争</p>
                    <p>6、缺乏核心竞争力</p>
                    <p>7、议价销售</p>
                    <h4 class="green">传统经营模式的弊端：</h4>
                    <p>1、单纯的价格竞争导致低品质、低环保要求</p>
                    <p>2、薄利赊销增大经营风险</p>
                    <p>3、过度营销导致行业陷入困境，加大行业成本</p>
                    <p>4、议价销售缺乏对消费者的保障，影响行业声誉</p>
                    <p>在此情况下，木兮率先实现从传统经营模式到专卖店销售模式的转移，通过在流通渠道建立品牌影响力，引导行业从低质向高质发展、从不环保向环保发展，从低层次的价格竞争走向品牌竞争。</p>
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